It's also referred to as the Hegelian Dialect. It was Georg Hegel who wrote about its effectiveness. He described it as: THESIS -- ANTITHESIS -- SYNTHESIS.
Others have described it as: PROBLEM -- REACTION -- SOLUTION in that firstly you create the problem; then secondly you fan the flames to get a reaction; then thirdly (like Johnny-on-the-spot) you provide a solution. The solution is what you were wanting to achieve in the first place, but wouldn't have been able to achieve under normal circumstances. They do this all the time, and they're doing it right now.
Orwell described it as REALITY CONTROL